Construction Suppliers' Association (CSA)
A Fresh Logo for an Updated Company
When you think of lumber and truss dealers, high-end graphic design doesn’t immediately come to mind. But our new logo for the Construction Suppliers Association (CSA) proves an important point: everyone responds to good design. Whether they are conscious of it or not, people are moved by effective graphics.
When we did this work, CSA was on a roll. The organization had recently hired a new president and the place was buzzing with possibility. One of the first things on the list was to chuck the old 1970s logo and give CSA a new look.
Our process started with questions. Who’s the audience we need to reach? What message do we get across? Where did the existing logo fall short?
Our design team offered a simple but elegant solution: a bright new visual mark symbolic of building materials, combined with the organization’s name in a commanding font. The logo has a contemporary and progressive feel — which perfectly mirrors the attitude and approach at CSA.
Christian Copyright Solutions
An Identity Reborn
Peachtree Solutions helped position this long-term client for a major expansion with an identity overhaul. We started with a new, more representative name for the company — Christian Copyright Solutions — and carried that through a comprehensive new corporate identity package.
The rebranding also included new logos for the company and its services, plus business cards, letterhead, a new website, print materials, tradeshow banners and a complete print and electronic rollout campaign to capitalize on the “rebirth” of the company.
A year later, the company’s sales were up 60% over the previous year, they have garnered the attention and respect of the industry’s largest players, and have won a few awards along the way. We’re proud to be part of their success.
Cancer Suvivorship Connection
An Initiative of Georgia CORE
Our long time client, Georgia CORE, came to us in 2014 with a new initiative that needed its own logo and branding. Of course, we were up for the challenge.
Georgia CORE’s goal was to develop a comprehensive site that provides evidence-based information for survivors, caregivers and healthcare professionals, highlighting the resources and services available across Georgia. That goal is now the "Cancer Survivorship Connection" and Peachtree Solutions proudly designed the logo and the Web site for this new initiative.
Fisheye Connect
A Brand New Brand — Name, Logo, Identity & Advertising
We love working with new companies. It’s always exciting to be involved in the launch of a brand new brand. For Fisheye Connect, we were in the mix on day one, when the company founder came to us with a good concept and a tight schedule.
As usual, we asked some tough questions. During our initial meeting, we all realized that the potential for this business was much larger than the original idea. The company needed a bigger, better brand to propel it into the future.
The key to this effort was top-notch creative talent and professional project management from Peachtree Solutions. First, the business needed a name that would speak to both fun and function. A great logo came next — one that reflected the personality of the company and appealed to a highly visual target audience.
Finally, the Fisheye Connect brand was born, and its lively look has been translated into a full complement of marketing efforts — letterhead, business cards, banner and print ads, website and blog.