Goals:
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Send a daily HTML email with attachments to the 15,000+ person sales force,
split into eight discipline-specific newsletters
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Automate as much of the manual work done by the editorial staff needed to
produce these daily emails
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Allow the editorial staff to work from multiple locations
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Create an extensible system that can grow and adapt as the sales force needs
change
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Solution: Create a web-based "Daily News" news tool that:
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integrates with MCI's centralized document management system (Documentum)
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integrates with the MCI / Worldcom intranet secruity infrastructure
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automates the editorial review process
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automates the building of the eight separate HTML newsletters based on
categorized content in the document management system
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provides a centralized management system for the eight newsletter lists
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automates the queuing and sending of the newsletters at a designated date and
time
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Bottom Line: MCI was able to significantly reduce the man-time and
number of employees necessary to produce a timely and effective communication
vehicle for their sales force.  |