CSA, a trade association comprised of firms who supply materials to the
construction industry represents the
interests of its members before the federal government and state governments of
Georgia and Alabama. CSA also provides educational, informational and
cost saving programs to its members.
Goals:
Provide universal access to a centralized member data for association personnel
Increase productivity of association administrator
Improve dues billing efficiency
Provide member discounts on bulk purchases and tie directly to invoice
Communicate more timely and effectively with members
Make members aware of upcoming, sponsored events
Capture a greater percentage of the construction suppliers' market
Solution: Create an Internet strategy that:
provides for an online, member database accessible 24x7x365
provides non-technical administrative tools to manage member database
allows dues billing with click of a mouse
constructs a product inventory database that provides for member purchases with
assigned discounts that automatically produces a customer invoice
includes a vehicle for sending blanket emails to members as needed
provides an online calendar that can be administrated by CSA directly
markets to site visitors by listing member benefits and providing online
membership application forms
Bottom Line: CSA has improved communications with their members,
increased their administration productivity and improved their accounts
receivables collections by 60 days.
