Crafting a Plan for SEO
Plaid Enterprises is the industry’s premier crafting manufacturer. The company has always had a large and loyal audience for its products — and this loyalty extended to the Plaid website. But even more was possible. The Plaid marketing team wanted to continue to increase the company’s market reach, and knew that search engine optimization was the answer.
Peachtree Solutions tackled the website’s SEO while still being mindful of the site’s loyal human visitors. We worked with Plaid to brainstorm and research key phrases to find the best targets. We re-architected the linking and page structures of the site, and helped Plaid rewrite the targeted pages with content that was appealing to both the human users and the search engines.
Within six months of project completion, the Plaid website had tripled its search engine referrals from about 12,000 per month to more than 40,000 per month, and e-mail newsletter subscription rates increased by 30%.
Technologies Used:
ASP.Net
SQL Server
Flash CS3
Google Analytics
Google Webmaster Tools