Launch Plan Creates a Splash
A new concept. A new company. A new internet marketing plan! When it came time to launch, Fisheye Connect needed it all — a search-friendly, well-written website optimized for social media integration, plus easy-to-use online customer communications. The goal was to get people talking about Fisheye Connect and attract users — fast.
The company’s target audience is a highly web-savvy, web-active crowd. Search engine optimization was imperative so that prospects could find exactly what they were looking for using the most intuitive terms.
Because Facebook and Twitter are integral to the daily lives of these users, we embedded links for easy sharing: a pre-filled link for Facebook, and a pre-populated tweet for Twitter.
An easy-to-use blog and custom email newsletter template make it simple for Fisheye Connect to further its retention efforts by posting news about additional site features and new workshops. This allows our client to run it on her own, saving lots of time and money.
Of course the company is now a big success, and we’re delighted to help Fisheye Connect continue to flourish.
Technologies Used:
Facebook API
Twitter API
Google Analytics